Marketing for Industrial Equipment Manufacturers & Custom Machine Builders
Get Found When Engineers Search for Your Equipment and Custom Solutions
Specializing in automation equipment, industrial machinery, and manufacturing systems companies
Most Industrial Equipment Manufacturers Struggle With Digital Marketing
Your ideal buyers are researching equipment online, but they're not finding you. Instead:
- Your website doesn't show up when engineers search for your capabilities
- You're spending money on Google Ads but getting unqualified leads
- Your sales team relies on trade shows, but need consistent inbound leads
- Your competitors are showing up online and winning deals you should have
You're leaving revenue on the table because qualified buyers can't find you when they're ready to buy.
Unlike generic marketing agencies, we specialize in industrial equipment manufacturers and custom machine builders. We understand:
- Long sales cycles with technical buyers
- Complex capabilities that need to be communicated clearly
- How engineers and operations managers research equipment online
- The importance of connecting leads directly to your CRM and sales process
Get Found By Qualified Buyers
When engineers search for equipment like yours, your company shows up first—not your competitors
Generate Consistent Inbound Leads – Stop relying on trade shows and referrals. We drive qualified prospects who are actively looking for your equipment
Turn Visitors Into Sales Opportunities – Most equipment websites lose 95% of visitors. We capture leads and get them into your pipeline
Connect Leads to Your Sales Team – Every lead flows directly into your CRM so your team can follow up immediately
Improve Your Close Rate – We help your team follow up faster, qualify better, and close more deals
Why We're Different
Precision Industrial Marketing was founded by former manufacturing executives who spent years managing digital presence for industrial equipment companies—including automation systems, laser processing equipment, and specialized manufacturing systems.
We’ve lived your challenges: long sales cycles, technical buyers, and the frustration of watching competitors win deals simply because they showed up first on Google.
We built this agency because we saw exceptional equipment manufacturers losing revenue due to weak online presence. We know your industry because we’ve worked in it—not just marketed to it.
Our focus is narrow by design: We only work with specialized equipment manufacturers because marketing complex B2B equipment requires deep industry knowledge. We understand how engineers research, what procurement cares about, and how to turn technical capabilities into clear, compelling content that generates qualified leads.
Our Process
How steps to help you succeed and grow
Discovery & Audit
We analyze your current online presence, understand your ideal customers, and identify immediate opportunities to generate more leads.
Strategy & Setup
We optimize or rebuild your website, create targeted content, set up tracking, and build your lead generation infrastructure.
Launch & Drive Traffic
We launch SEO and Google Ads campaigns to drive qualified visitors actively searching for your equipment.
Optimize & Scale
We track results, refine campaigns, and work with your sales team to improve close rates and ROI.
Ready to Generate Consistent, Qualified Leads?
Stop waiting for your next trade show. Let's build a predictable lead generation system that works year-round.
Book a free 30-minute consultation. We’ll review your current online presence and show you exactly where you’re losing leads—and how to fix it.
Lead Results You Can Measure